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Home Health Associates is committed to providing the highest quality medical care to its clients serving Palm Beach, Martin & St Lucie counties in Southeast Florida. The company took a chance on replacing their generic local number with a premier vanity number and saw results almost immediately.

Background

Home Health Associates’ staff is highly trained in all aspects of caring for people in their home. We are participating in network providers for Aetna, Blue Cross, Cigna and United Healthcare. As a medicare certified agency our staff provides the following services.

  • Nursing
  • Wound care
  • Wound VAC Services
  • Diabetic Care
  • V. Therapy
  • Physical, Occupational & Speech Therapy
  • Medical Disease Management
Challenge

Home Health Associates used the same local phone number in their advertising for many years. After learning of the benefits of vanity phone numbers, the owner decided to replace their local phone number with the more memorable 1-800-HOMECARE™ number and track the ad response.

Results

Home Health Associates used the same local phone number in their advertising for many years. After learning of the benefits of vanity phone numbers, the owner decided to replace their local phone number with the more memorable 1-800-HOMECARE™ number and track the ad response.

Our call volume and response rates have increased by at least 38% since we started using our 1-800-HOMECARE telephone number.”

– Fred Shaw, CEO

“By prominently featuring the vanity 800 number in our ads, we have a much better indication that the number is working to drive calls to our agency,” explains Fred Shaw the agency’s CEO.

According to Fred “We use 1-800-HOMECARE™ to advertise our suite of home care services.” “Featuring one number in our ads lets us cut down on artwork and production expenses for all of our print, and allows us to advertise more efficiently with an economy of scale – advertising several services for the price of one.”

To measure the success of advertising with a vanity number, Fred says, “I access the call-tracking reports daily, and filter the incoming calls by each county. I share the call data with our central intake and ask that they report back to me on the outcome of each incoming call.” This tactic provides our agency with an accurate overview of new and potential business as it relates to phone calls generated by 1-800-HOMECARE™.