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Southwestern Illinois VNASouthwestern Illinois Visiting Nurse Association has provided the highest quality home health care since 1918. SIVNA proudly serves seven counties in Southern Illinois: Bond, Clinton, Madison, Monroe, Randolph, St. Clair and Washington. Looking for a competitive edge, they licensed 1-800-HOMECARE and saw a huge increase in referrals.


SIVNA has an exceptional staff of experienced skilled nurses and therapy personnel. It is the only free-standing home health care agency within the counties served with two certified advanced practice nurses: a Wound Care Ostomy Nurse and a Geriatric Nurse Practitioner.

SIVNA is a recognized provider to most major insurance carriers and as a Medicare- certified home health care agency provides the following services:

  • Skilled Nursing
  • Certified Wound/Ostomy Care
  • Wound Vac Services
  • Diabetic Care
  • Physical, Occupational, Speech Therapy
  • Medical Disease Management
  • Certified Geriatric Nursing

SIVNA did not stand out from the other health care agencies in the catchment area and was lost in a pack of other providers. It was using a generic local phone number in its advertising, which failed to generate substantial call traffic or additional referrals.


After becoming the exclusive direct response agency using 1-800-HOMECARE, SIVNA noticed an immediate uptick in its referral business. It now uses 1-800-HOMECARE on all advertising materials including stationary, business forms, business cards, brochures, newspaper advertising and its website.

Referrals have increased more than 40% with the combination of great nursing and using 1-800-HOMECARE.”

– Michael Bader, Executive Director

“By prominently featuring 1-800-HOMECARE in all of our advertising,” Michael Bader notes, “we’ve established ourselves as the premier home health care agency in a market that includes many home health agencies affiliated with teaching hospitals in St. Louis, Missouri.”

“1-800-HOMECARE continues to increase referrals,” adds Michael. “And continued increases in referrals will provide us with more unique opportunities to hire additional nursing staff. Owning a great identity and advertising tool leads to success.”